About Us
Overview
Eastbiz Net is an operator of web-based loyalty programs and also a developer of proprietary software technology for operating loyalty programs.
Our main activity is developing the loyalty software and using the software as the main asset to create revenues and value for our company. Eastbiz has two sources of revenue: one from licensing software and the second from operating open (multi-party) loyalty programs. We believe there are two ways to operate loyalty programs, closed or open. A closed program is limited to a certain number of partners, for example airline companies operate their own loyalty programs to their passengers who can redeem or earn points also with a few selected partners like rental car companies or hotels. Such closed programs are limited to existing clients. Open loyalty programs, or multi-party programs, are open to any number of companies. Joining is usually simple and companies get instant access to a huge pool of new customers, that’s because they can access customers who have joined the program previously, customers of all companies who have at anytime used the loyalty program.
Eastbiz Net’s loyalty software can be described thus; we offer ready-made solutions for loyalty programs, which can be easily adapted to different businesses. Generally, loyalty programs are becoming extremely widely used due to their effectiveness and low cost for acquiring and keeping customers. Our web-based software offers a low-cost and unique solution when compared to the existing software on today’s market. Our solution can combine offline and online e-commerce with no need to buy expensive POS terminals, hardware, chip cards and not requiring expensive modifications of software in terms of time or direct costs, etc.
Currently Eastbiz Net operates the successful loyalty program FAZOLE.cz, which is the biggest web-based loyalty program in the Czech Republic.
Airline companies started using loyalty programs approximately 20 years ago. They were proved to be successful and were soon copied by other companies. Loyalty programs work in this way: customers get points as a bonus for certain activities, usually buying. Then they can redeem points for different products, services or discounts. Loyalty programs exist in different forms: they can use magnetic and chip cards and POS terminals, coupons, etc. Offline loyalty programs are usually quite expensive due to the necessary hardware required and the cost of providing a flow of information to users (e.g. what they can redeem for points using printed catalogues, where they can get points, etc.). Internet based programs can utilize the advantages of simple and fast communication between users and companies and therefore they can be much more efficient.
The Internet lowered the entry cost for operating loyalty program. Because of their efficiency and proven results they are becoming a vital part of the marketing mix for every major e-commerce player. Loyalty programs are a very important motivational tool for attracting and retaining customers.
The success of loyalty programs is shown in the latest trends on the Internet. Users are becoming an active part of marketing. They prefer to give voluntarily data and information about themselves in exchange for getting some bonus. Companies that cooperate with users have better results than companies trying get the same information with different methods.
Even though the cost of technology to operate loyalty programs on the Internet is much lower than in the offline world, the start-up expenses to initiate your own loyalty program can be still very high. There is no easy and ready-made solution for small and middle-sized companies, and still there are many countries without major multi-party loyalty programs. The Eastbiz Net wants to fill this gap in the market.
Eastbiz Net offers software designed to operate web-based loyalty programs supporting online and offline commerce. The main advantage of this offering is its simplicity. It takes few minutes to set up a loyalty program for any client in the world. Our ready-made software with easy scope for modifications can work for any client in any country. Localization of software to any language takes up to 7 days. Eastbiz Net completes installation all set up over the Internet. There is no need to come and install anything in person. The loyalty program can work for any application or client and is not dependent on the customer’s platform. The loyalty program is a module independent of the customer’s other software.
Key elements of the Eastbiz Net’s solution.
Ease of use
Our software is easy to use for both users and company management.
Low cost
Due to the easy installation and modification, the software is available at low cost for our clients. Other advantages are the low development and support costs in the Czech Republic (where our development team is located).
Time saving
Our ready-made software solution can be installed and running very rapidly.
Our overall vision/mission
Offer fast, inexpensive solutions for web-based loyalty programs. Make loyalty programs accessible to any size of business.
